User experience design is one of the most critical parts of a product’s success. However, good design can only take a product so far. A well-designed product that solves the wrong problem is proving the importance of UX in our everyday life. For example, you can design a modern-looking headquarters made of glass, but if your employees keep running into glass walls, the design becomes a failure in user experience.

The same UX principle applies in the digital world. End users don’t always look closely at what is in front of them. Instead, users rely on their instincts to take them through certain processes. That is why it is important to get the process right. When users begin to run into something that does not provide the experience they expect, they will leave your site and not return.

For this reason, we have a user experience design process to prevent us from designing products that chase our customers away. We all interact, touch, scroll, search, find and get frustrated when things do not work the way they should. Unfortunately, bad things will inevitably happen if you are not putting your product through the right UX design process.

Goran Paunovic, Creative Director of ArtVersion Interactive, said in Forbes, “When customers come to your site, you have only seconds to influence them; investing in UX optimization is necessary to gain trust, brand recognition quickly, and ensure user retention.”