UX Design

The Importance of User Experience Design

User experience design is one of the most critical parts of a product’s success. Good design can only take a product so far. A well-designed product that solves the wrong problem is proof the importance of UX in our everyday life. You can design a beautiful headquarters made of glass, but if your employees keep running into glass walls the design becomes a failure in user experience.

The same UX principle applies in the digital world. End users don’t always look closely at what is in front of them. Users rely on their instincts to take them through certain processes. That is why it is important to get the process right. When users begin to run into something that does not provide the experience they expect, they will leave your site and not return.

For this reason, we have a user experience design process to prevent us from designing products that chase our customers away. We all interact. touch, scroll, search, find and get frustrated when things do not work the way they should. Bad things will inevitably happen if you are not putting your product through the right UX design process.

Goran Paunovic, Creative director of ArtVersion Interactive, said in Forbes, “When customers come to your site, you have only seconds to influence them; investing in UX optimization is necessary to quickly gain trust, brand recognition and ensure user retention.”

Discovery & Research

 Content Audits
 Competitive Analyses
 Stakeholder Interviews
 User Interviews
 Usability Evaluation
 User Stories

Synthesizing Research

 Mind Mapping
 Affinity Mapping
 User Journeys

Design strategy

 User Flow Diagrams
 Use Cases
 Site Maps
 Low Fidelity Designs
 Medium Fidelity Designs
 High Fidelity Mockups

Execution & Testing

 Usability Testing
 Card Sorting
 A/B testing
 Metrics and Analytics

Check out a sample UX study

Want to see the process in practice? Download this PDF pitch deck of how I was able to build out a solution to cumbersome job application sites (Taleo) that force you to fill out an application without integrating with social media sites such as Linkedin.